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Looking to replicate 50’s success, copycat killers began popping up, pushing unbelievable stories in an attempt to out-gangster one another. But what was once novel eventually becomes commonplace. Get Rich or Die Tryin’ marked the end of slick, flashy ladies-man rappers and cleared a space for new voices like Young Jeezy who, like many others before him, saw rapping as a way to turn their misery into monetary gain. But certain records stand out as landmarks.
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There was no boom-bap or carefully chopped soul samples put on a dusty loop.Įven after ridiculing Ja Rule for his thug-love music, 50 wasn’t above dabbling in love and hip-hop himself with the album’s third single, the Nate Dogg-assisted “21 Questions." It was as if Fif did these songs just to show that he could to show that he could do anything he pleased. Like 50’s flow, the production was region-less. The impeccable production served as the perfect backdrop for 50’s harrowing hood tales. Dr. Dre, at the height of his powers, produced four songs, Eminem contributed two, and the rest of the songs were handled by a variety of relatively known, highly effective beatsmiths. Like many other rap classics, it was created in a blur-seven songs of the end product were created in just five days.
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Get Rich or Die Tryin’ was the perfect storm. This process of making yourself hot in the streets with self-produced mixtapes that led to major label deals would quickly become the blueprint for all new rappers to follow. The rest of the legend is well known: Soon after his witty and brazen independent album Guess Who’s Back? fell into Eminem’s hands, Fif was signed to a $1 million deal with Shady/Aftermath. As Jimmy told Nucky in the second season of Boardwalk Empire, it was no longer enough to be a “halfway gangster." You had to have the battle scars to prove it. His story was mythical and marketable, and it ushered in a new hyper-gangster era of rap, where just talking about past wars wasn’t enough. In 2000, as he sat in the back seat of a car in front of his grandmother’s house, he was shot nine times at close range.
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The late, great Jam Master Jay taught him how to count bars, craft choruses, and make a song. He took to rapping, seeing it as a way to turn his misery into monetary gain. Like the Notorious one, he started selling drugs at a young age on the streets of NYC. Nearly a decade after the deaths of two of hip-hop’s biggest and best, 50 was presented as a hybrid of Biggie and Pac. This was due in large part to the fact that 50 Cent himself had become a huge deal. By the end of 2003, the RIAA reported six million sales of the album that earned five Grammy nominations, including Best New Artist and Best Rap Album. Exactly 15 years ago today-on February 6th, 2003-approximately 400,000 people made their way to a record shop (Apple’s iTunes Store wouldn’t open its digital doors for another two months) and laid down their hard-earned ducats for 50 Cent’s major label debut, Get Rich or Die Tryin’.īy the end of that week, the Jamaica, Queens native would move over 872,000 units, entering at the top of the Billboard Albums chart.